What You Say Is What You Get: How Self-Disclosure in Support Seeking Affects Language Use in Support Provision in Online Support Forums

This experimental study examined how depth of self-disclosure (baseline, peripheral, core) in support-seeking posts influenced forum viewers’ interaction involvement and reciprocal self-disclosure in their responses. A series of competing hypotheses derived from several theoretical frameworks were tested. Results obtained from computerized text analyses showed that self-concept self-disclosure was associated with higher levels of interaction involvement and reciprocal self-disclosure in viewers’ response messages. Implications of the findings and directions for future research are discussed.